In today’s digital world, searching hotel and accommodation online has become second nature. With travel review sites like TripAdvisor, people have the freedom to explore a number of different ranking hotels before making a final decision. In fact, more than 148.3 million people are using the Internet to make reservations for their accommodations, tours and activities—that’s nearly 2/3 of travel reservations each year (Rezdy.com).
Today’s Internet users have a limited attention span, so, how can you ensure your hotel makes a good first impression and turns lookers into bookers? Video.
In order for a video to be effective, it must accomplish three things: increase awareness, generate buzz and boost bookings. Video can be added to travel-listing pages like TripAdvisor, Expedia, Hotels.com, Hotwire and Trivago to leverage your chances of attracting bookings, thus, ranking higher than your competitors. Sure, professional photos illustrate appealing visuals, but video goes beyond that. Delivering a creative, informative and appealing video eliminates doubt and increases conversion rates. According to hotelmarketing.com, online customers who view your video are 89% more likely to book (Hotelmarketing.com).
The ability for a potential customer to watch a video upon arrival presents huge value. According to Matt of all Media, 66% of travelers watch videos when planning a trip (MattofAllMedia.com). Those viewers are 115% more likely to make a reservation than those who don’t see a video. Video not only provides valuable information, but it evokes emotion and allows the traveler to visualize their travel experience. Imagine a video that conveys the feeling of walking into an exquisite hotel lobby; the comfort of a clean, spacious room; the luxury of hotel amenities and the excitement of on-site dining. Without the person experiencing this firsthand, video is the only way to truly highlight key features.
Here’s another significant factor: people want to watch video. 62% of leisure travelers and 74% of business travelers want to see a video before they make their final decision, says Frederic Gonzalo (Rezdy.com). What’s even more astonishing is 72% of business travelers and 74% of affluent travelers booked upon watching a video, according to Google (Rezdy.com).
Finally, video is more than just an artistic marketing medium. Video increases SEO in search engine sites like Google, says Matt of all Media. Your chances of being a first-page Google search result increases by 53x with video —which is a huge factor in the highly competitive travel industry (MattofAllMedia.com).
Video is a proven method to promote business and increase bookings, but the good news doesn’t stop here… Despite being a proven, effective method, not many hotels have adapted this approach—yet. If your goal is to boost bookings, increase rankings and stand out amongst your competition, there’s been no better time than now to use video.
Give your video production team at Mastermind Studios a call today if you’d like to start “masterminding” your own video marketing campaign. Here’s what some of our clients have to say:
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