Kamloops – Discoverability in Canadian Screen Media Funding – Sunday, April 14, 2019

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Kamloops – Discoverability in Canadian Screen Media Funding – Sunday, April 14, 2019

$300.00 $0.00

Discoverability in Canadian Screen Media Funding is a workshop series created by Magnify Digital in Vancouver, BC, which ran nationally in 2018, and has now been brought back by Mastermind Studios with support from Telus Storyhive for participants in Kamloops and Kelowna. This workshop series will brief filmmakers and senior executives on discoverability issues facing the industry. It will equip these industry professionals with best practices for writing winning audience development strategies. This is the Kamloops BC, April 14th Event which will be held at Mastermind Studios located at 954 Laval Crescent, Kamloops, BC, V2C 5P5. The morning executive briefing will be held for 90 minutes at 10:00 AM. The afternoon hands-on workshop at 1:00 PM will be three and a half hours covering best practices for writing a winning audience development strategy. This event, held in Kelowna on April 13th and Kamloops on April 14th, is presented by Mastermind Studios in association with Magnify Digital and with funding support from Telus Storyhive who have helped reduce the normal cost for attendees of $300 down to $0. Although all attendance costs have been graciously covered by our sponsor and community partners you must preregister for one of these two events in order to attend due to limits in availability.

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  • Description

    Description

    Discoverability in Canadian Screen Media Funding

    How to create high impact digital marketing plans for CMF and CIPF applications

    Presented by:

    With Sponsorship From:

    Generous Support of Storyhive

    and Community Partnership Support from:

    Discoverability in Canadian Screen Media Funding is a workshop series created by Magnify Digital in Vancouver, BC, which ran nationally in 2018, and has now been brought back by Mastermind Studios in partnership with Telus Storyhive for participants in Kamloops and Kelowna. This workshop series will brief filmmakers and senior executives on discoverability issues facing the industry. It will equip these industry professionals with best practices for writing winning audience development strategies.

    Magnify Digital in partnership with Mastermind Studios and Telus Storyhive are proud to announce a new extended offering of: Discoverability in Canadian Screen Media Funding.

    This workshop series, the first of its kind, will offer key industry insights on the topic of discoverability to audiences in Kamloops and Kelowna.

    In each city, the workshop series will deliver two sessions, both of which will address the discoverability challenges facing the different players in the Canadian creative screen media industry.

    Date: APRIL 14th
    City: Kamloops, BC
    Location: Mastermind Studios
    954 Laval Crescent, Kamloops, BC, V2C 5P5

    MORNING SESSION 1: 10AM – 90 MINUTES – FREE
    DISCOVERABILITY IN CANADIAN SCREEN MEDIA FUNDING: EXECUTIVE BRIEFING 2019
    AFTERNOON SESSION 2: 1PM – 3.5 HOURS – FREE
    BEST PRACTICES FOR WRITING A WINNING AUDIENCE DEVELOPMENT STRATEGY HANDS-ON WORKSHOP

    *** Registration for this event covers both sessions and attendees are encouraged to participate in both of the presentations / programs being offered.

    Please Note: This event, held in Kelowna on April 13th and Kamloops on April 14th, is presented by Mastermind Studios in association with Magnify Digital and with funding support from Telus Storyhive. Although all attendance costs have been graciously covered by our sponsor and community partners you must preregister for one of these two events in order to attend due to limits in availability. Register for Kelowna (by clicking here) and for Kamloops (by clicking here).

    More About This Course:

    SESSION 1: at 10:00 AM – 90 MINUTES – FREE
    DISCOVERABILITY IN CANADIAN SCREEN MEDIA FUNDING: EXECUTIVE BRIEFING 2018

    The morning session is aimed at independent filmmakers and senior industry professionals and will address the discoverability challenges facing industry stakeholders in 2018.

    This high-level executive briefing will identify:

    • ‘The billion-person audience you may be ignoring’ – the state of discoverability for screen media today
    • Discoverability done right (a case study) / Why having a social media presence doesn’t equate to having a digital strategy
    • Risk/benefits when choosing in-house versus external marketing teams
    • Discoverability requirements of funding applications
    • 5 Things you need to make your project discoverable in 2019

    Who’s it for?

    • All producers of screen-based TV, film, digital media, and interactive content
    • Independent Filmmakers
    • Senior production executives
    • Production managers
    • Heads of marketing
    • Content marketing managers

    SESSION 2: at 1:00 PM – 3.5 HOURS – FREE
    BEST PRACTICES FOR WRITING A WINNING AUDIENCE DEVELOPMENT STRATEGY HANDS-ON WORKSHOP

    The afternoon session is essential for anyone responsible for discoverability and digital marketing strategies. Loaded with tools, tips and case studies this 3-hour workshop will show participants how to:

    • Define and locate target audiences online
    • Research and craft digital marketing strategies that satisfy the requirements of funding applications
    • Choose the right metrics to measure discoverability
    • Select the best digital tools to tackle discoverability

    Who’s it for?

    • Production company marketing professionals
    • Production personnel responsible for funding applications
    • Emerging and experienced creators

    Creators who are ‘doer AND decision maker’ are welcome to attend both sessions.

    Moyra Rodger, CEO Magnify Digital:

    “The Discoverability in Canadian Screen Media Funding is an exciting collaboration between key industry players that shows the willingness of funders to work with producers to help tackle the complex issue of discoverability. We’re thrilled to provide this multi-city event that will highlight the relevance of discoverability in the Canadian creative screen media industry in 2018.”

    IMPORTANT INFORMATION:

    • When registering, please ONLY register ONE person per ticket. If you need to register multiple people, each must purchase a ticket separately. Ensure that you register under the name of the person who will be attending the course, along with a CURRENT AND COMPLETE mailing address
    • By ordering your ticket for this course you are agreeing to Mastermind Studios sharing your contact details with Magnify Digital (our partners in teaching this course) so that they can follow up and provide further information to you.
    • You do not need to bring anything aside from a pen, paper for notes, and any personal snacks you may need, however, you may like to bring a notebook or laptop to take notes. You will be provided a training manual.
    • Coffee, tea and water service will be provided.

    Questions?

    Contact Christy Danielson, Associate Producer at Mastermind Studios at events@mastermindstudios.ca or call 250-434-8918.

    More about the organizer:

    Mastermind Studios is a full service Motion Picture industry studio in Kamloops, featuring two main buildings – a 15,000+ square foot main studio office building and a separate secure back lot building with a 3000+ square foot soundstage – plus support spaces and additional facilities to provide everything your next production needs in the BC interior.

    The size and versatility of our studio campus allows Mastermind Studios to offer integrated photography, video production, CGI services, equipment rental and visiting production offices in one convenient location – providing both the smaller footprint cost savings & flexibility needed to handle most projects operating on tighter budgets.

    Mastermind Studios is providing Studios, Insert Soundstage and support spaces for BC’s motion picture production industry along with masterful and creative, construction, and production teams.

    About Magnify Digital

    Magnify Digital is an internationally recognized marketing agency with a reputation for delivering best in class digital solutions and services.

    Our forte is researching, crafting, and implementing high impact discoverability strategies that deliver measurable results. We work with media and production companies of all sizes, celebrity talent, arts organizations, financiers, funders and more.

    The screen media industry is in our DNA. As a team, we bring a rich 25 year history of award winning television production experience to the table, along with a proven process for creating digital strategies that deliver measurable outcomes. Although based in Vancouver, Magnify Digital continues to make an impact on a global level, having previously driven results for clients in North America, Europe and the Middle East.

    MOYRA RODGER,
    Founder & CEO,
    Magnify Digital

    Moyra is a successful serial entrepreneur, an award-winning producer, and industry innovator. After her first business start-up at the age of sixteen, Moyra went on to develop and produce high impact prime time programming for every major network in Canada through her company Out To See (notice a theme here?) Entertainment, expanding to become an early adopter in the creation of online audience engagement strategies for television and corporate clients. Recognized as a thought leader throughout North America in the areas of audience engagement strategy, metrics and convergent content, Moyra is a sought after consultant, speaker and business mentor.

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