Marketing Video Production Workshop – Jan 21, 2020

with a Bonus of a FREE Maxogram installation

Marketing Video Production Workshop – Jan 21, 2020

$2,500.00

ONLY 16 Spots Available
Tuesday, January 21st, 2020
MORNING OR AFTERNOON SESSIONS

The Mastermind Studios Interior Centre for Film & Digital Media is very excited to introduce you to this pilot workshop for business owners, managers and marketers. This half day practical training workshop will provide you with the knowledge and skills to produce better videos more frequently for you to engage with your audience and grow your customers.

Through this course you will also get your first completed marketing video for use on social media (and elsewhere) along with your first MAXOGRAM print activated video.

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  • Description

    Description

    Marketing Video Workshop for Businesses and Non-Profits

    (Tuesday January 21st, 2020)

    16 participants only

    Do you want to create some BUZZ for your company, non-profit, product, or service?

    The Mastermind Studios Interior Centre for Film & Digital Media is introducing new VIRAL marketing technology that gets people sharing your video and saying WOW! It’s called Maxogram and it pays video right on the printed material. Sounds expensive doesn’t it? Creating great video and getting people’s attention to watch it isn’t the cheapest form of marketing but it is the BEST! AND, you’re in luck!

    Not only are we introducing this great new technology we’re also putting together a film school to work with businesses and start teaching them how to setup and run their own video production departments right inside their companies so they can be engaging their customers with video on a regular basis.

    That’s why we are launching our second half-day in-class workshop for business owners and managers. You also get a recording slot in-studio over the next 3 days to record your video once you’ve memorized your script at no additional charge. In this workshop you will:

    • Learn how to put together a video about your story or product or service just like the marketing video on this page.
    • We’ll work with you to identify who your video should speak to, what it should say and how you should say it.
    • We’ll help you write and present your script.
    • We”ll do a full professionally lit and recorded video production session for your video
    • We’ll edit your video
    • We’ll create a Maxogram for your video so that it will play on your printed marketing material as well as in your social media and wherever else you’d like to put it out there.

    Normally a video like this that you can share on social media and leverage our Maxogram print activated technology might cost over $2,500.00

    But for the first 16 people we are going to teach you how to do it. Work with you to create it in the class and give you a finished professionally created, shot and edited video for social media with our Maxogram Print Activated viral marketing service for ONLY $900 plus GST (and a little investment of your time).

    So what are you waiting for? Sign-up now and be one of the 16 people that get to take advantage of this amazing offer to help us put together our business video training program!

    After this course you’ll be able to understand and use:

    • Pre-production
      • Best Practices for Scriptwriting & Planning Your Shoot
      • Defining your Audience
      • Engaging with your Audience Emotionally
      • Getting and keeping attention
      • Creating Authenticity & Trust
      • Creating a good call to action
    • Production
      • Best Practices for Presentation, Body Language & Tone
      • Best Practices for Sound
      • Best Practices for Lighting
      • Best Practices for Camera Operation
    • Distribution & Marketing
      • Leveraging Maxogram
      • Best Practices for Social Media Delivery
    • Industry Insights.

    Training Includes:

    • Small class size of 8 students at a time
    • Professional Lighting and Backdrop Setup
    • Professional audio recording equipment
    • A professional two (2) camera filming setup
    • Hands on training by Mastermind Studios Staff
    • A completed video up to two minutes in length
    • A Free Maxogram setup with the first month free* ($20 per month starting the 2nd month with no long term contracts)

    What you need:

    • Positive, excited, open to learning attitude
    • Pen and notepad (or laptop).
    • Bring any print marketing materials you already have which could be used for the Maxogram – Activated Print Marketing Video.
    • Any camera equipment and cell phone that you may have so that we can help you understand the basics of getting the most out of the equipment you currently have. BUT PLEASE NOTE: For this class we will be using Mastermind Studios equipment to professionally light, record and edit your finished video.

    WORKSHOP ITINERARIES:

    (8 Participants in the morning session and 8 participants in the afternoon session)

    MORNING WORKSHOP ITINERARY:

    8:30 am to 10:30 am

    Introductions; Why makes a good video? Best Practices in Video, Lighting, Sound, & Editing; Target Audience Identification (Avatars); Why Should Your Audience Care?; Getting Attention; Messaging Points; Scriptwriting; Authenticity, Tone and Body Language; Call to Action; and Distribution/Marketing.

    10:30 am – 10:45 am

    Break

    10:45 am – 12:00 noon

    Story development & Script writing and booking of recording shoot time.

    AFTERNOON WORKSHOP ITINERARY:

    1:00 pm to 3:00 pm

    Introductions; Why makes a good video? Best Practices in Video, Lighting, Sound, & Editing; Target Audience Identification (Avatars); Why Should Your Audience Care?; Getting Attention; Messaging Points; Scriptwriting; Authenticity, Tone and Body Language; Call to Action; and Distribution/Marketing.

    3:00 pm – 3:15 pm

    Break

    3:15 pm – 4:30 pm

    Story development & Script writing and booking of recording shoot time.

  • Additional information

    Additional information

    Session

    Morning, Afternoon

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