Make Children First is a community coalition of individuals and organizations that believe it takes the whole community to raise a child. The Make Children First coalition strives to make Kamloops the best possible place to raise a family. Beyond parenting, Make Children First ensures community resources, programs and services are readily available to support families and young children aged 0-6. Make Children First is not only directed towards supporting young children, but parents as well. ‘It takes a village to raise a child’ insinuates that parents can’t raise a child on their own—it takes the support of the whole community.

Mastermind Studios joined with this community coalition and contributed a major portion of this work in sponsorship of the initiative. In addition to the main overview video more than 240 videos were produced contained within 16 different interview series. One of the main objectives of the videos series was to increase the public’s awareness of the work and resources provided by the Make Children First Kamloops coalition. The community experts and partners interviewed all contribute to “our village” and represent a wealth of knowledge and experience. We hope you learn something about early years community development, but also know that this is just the tip of the iceberg (seriously)! Please share widely, we can only reach these important goals together.’

Please view the entire video series at

Services provided by Mastermind Studios for this project included: concept development; writing; video production & editing; YouTube channel creation & optimization; Closed Captioning; video search engine optimization; meta information development; website consultation for video integration; broll development; creative annotation & interactive graphic work; and video marketing.